TinyTickle

Tiny Tickle makes things that are genuinely hard to sell online: personalised soft toys made from a child's drawing, jigsaw puzzles assembled from family photos, handbound storybooks with the child as the protagonist. The emotional value is obvious to any parent who holds a finished product. The challenge is that the product doesn't exist until the customer makes it — so you're selling a process and a feeling, not a thing in a box. Their entire channel was Instagram, which meant the algorithm decided how many parents saw the work on a given Tuesday. A good post might double the week's orders. A quiet patch dried things up. There was no owned platform, no email list worth speaking of, no place where the brand lived on its own terms.

The site is built around the personalisation journey, not a product grid. We led with outcomes — what the thing feels like to receive, what it means to a five-year-old to see their drawing turned into something three-dimensional and real. The technical complexity of ordering (uploading artwork files, specifying dimensions, choosing materials and finishes) was sequenced carefully so it never felt like filling out a form. Every decision point has a gentle explanation next to it. Mobile-first throughout — Tiny Tickle's buyer is a parent on a phone, probably at 11pm, looking for a birthday gift that isn't another piece of plastic. We kept the copy warm but not saccharine. The brand earns its feeling through specificity, not exclamation marks.

An owned platform the brand controls. When Instagram has a slow algorithmic week, the business no longer feels it the same way — returning customers and word-of-mouth now route through the site directly. The personalisation flow converts at a meaningfully higher rate than the previous Instagram DM-to-WhatsApp process, and the average order value went up once customers could see the full range without the friction of asking. The emotional core — the making, the meaning — comes through without being oversold.